The Athletic

Client & Business Challenge

The Athletic aimed to revolutionize football news coverage by exceeding fan expectations with insightful, exclusive content beyond typical reporting. Their challenge was creating a user-friendly website complementing their existing app, offering seamless access to unparalleled football coverage for enthusiasts.

Project Description

Create Ngen, a design and development powerhouse, tackled The Athletic's website creation, meticulously planning the design and executing the development to bring their vision to life. We aimed to build a digital platform showcasing breaking news, live commentary, in-depth articles, exclusive interviews, and a thriving community for football discussions. Create Ngen went beyond development, prioritizing user experience and unique features to distinguish The Athletic's website.

The Athletic
The Athletic

Key Features

Unrivaled Coverage:

Experience extensive Premier League and European club coverage through the lens of renowned journalists like David Ornstein and Daniel Taylor, guaranteeing a comprehensive view of the football landscape.

Exclusive Insights:

The premier football newsroom delivers relentless reporting and unparalleled insights. Dive into exclusive articles, podcasts, newsletters, live Q&As, and more as a subscriber, enriching your football journey.

Club-Specific Focus:

Dedicated writers for major clubs like Liverpool, Chelsea, Arsenal, and correspondents covering Bundesliga, Serie A, and La Liga, ensure in-depth and tailored coverage for your favorite teams.

Engaging Multimedia:

Transcending text, The Athletic utilizes captivating podcasts and live Q&As to build a vibrant community and interactive experience for football enthusiasts.

Our Solutions:

Create Ngen crafted a comprehensive solution encompassing meticulous design, strategic development, and unique feature integration. We prioritized an intuitive interface seamlessly delivering the football content wealth while ensuring a user-friendly experience. Collaboration with The Athletic's team yielded a website at the forefront of football news platforms. Our commitment to exceptional quality and innovation is evident throughout The Athletic's website, solidifying its position as the ultimate destination for football fans worldwide.

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