Our client, a forward-thinking B2B SaaS company, grappled with the challenge of gaining comprehensive insights into user interactions within their product. Traditional product analytics tools were inadequate at providing company-level metrics, impeding the client's ability to optimize user acquisition, activation, and retention strategies. Recognizing the need for a robust solution tailored to company-level analytics, our client sought Create Ngen expertise to develop a tool that would empower them with data-driven decision-making capabilities in the competitive landscape.
Create Ngen, a leading design and development company, embraced the challenge by conceptualizing, designing, and developing the revolutionary analytics tool named 'June.' This tool was designed to redefine the approach to product analytics for B2B SaaS companies, offering auto-generated reports focused specifically on companies to provide a comprehensive view of user interactions and behaviors.
June is optimized to measure and analyze data at the company level, providing a holistic understanding of user engagement for B2B SaaS companies.
Users can zoom into their metrics, gaining insights into the companies behind the numbers and diving into detailed company profiles rather than dealing with arbitrary IDs.
June allows businesses to track the right metrics with zero setup, simplifying the process of understanding user actions and behaviors without the hassle of extensive configuration.
In response to the client's need for a comprehensive product analytics tool, Create Ngen introduced June, an innovative solution designed to address the unique challenges of B2B SaaS companies. Our team meticulously crafted a tool that prioritizes company-level metrics, empowering businesses to make informed decisions at every stage of the user journey. June enables users to effortlessly track and understand user behavior through its user-friendly interface and auto-generated reports. The incorporation of a zero-setup approach has eliminated the complexity traditionally associated with implementing analytics tools. The success of June is evident in its recognition as the fastest-growing app on Twilio Segment in 2022 and being awarded the top spot in Data & Analytics in the Product Hunt Awards.
We have successfully led these UI/UX projects, implementing innovative design solutions that enhance user experiences and streamline interactions.