Art Basel, the esteemed platform uniting international gallerists and collectors, faced the challenge of elevating its digital presence to deliver an unparalleled experience for its diverse audience. The goal was to seamlessly showcase the most significant artworks from leading galleries worldwide while fostering engagement, enhancing navigation, and providing a comprehensive guide to the global art scene.
Create Ngen embarked on a transformative journey, taking on the challenge to design, develop, and add innovative features to the official Art Basel app. The project aimed to create a dynamic and immersive mobile experience, offering users an easily accessible portal to the art world. Through meticulous design and development phases, the app was crafted to be a virtual extension of the physical shows, allowing art enthusiasts to connect with the global art community seamlessly.
Explore details for Art Basel shows worldwide, including Basel, Paris+, Miami Beach, and Hong Kong. Navigate effortlessly through each show using user-friendly floorplans.
Receive and manage show invitations directly through the app for a streamlined experience.
Explore a comprehensive list of sectors, featured galleries, and showcased artworks. Enjoy a seamless exhibition experience with an interactive map.
Stay informed about show-related events and beyond with an easily accessible events listing.
Create personalized collections based on artworks presented in Online Viewing Rooms (OVR), catalogs, or exhibition listings. Share collections to express individual artistic preferences.
Engage with stories and conversations around galleries, artists, artworks, and more for a richer experience.
Utilize the Art Basel global guide whether attending a show or exploring remotely. Discover Galleries, Museums, Cultural Institutions, Restaurants & Bars, and more worldwide with geo-location support.
Create Ngen innovative approach involved designing an intuitive and visually captivating Art Basel app that seamlessly bridged the physical and digital realms of the art world. Through meticulous development and the incorporation of cutting-edge features such as show invitations, curated collections, and a global guide, we transformed the app into a dynamic and indispensable tool for art enthusiasts globally. Our solution not only met but exceeded Art Basel's expectations, providing a mobile platform that enhances the overall experience for both exhibitors and attendees. The Art Basel app stands as a testament to Create Ngen commitment to delivering excellence in digital solutions for the art and cultural sector.
We have successfully led these UI/UX projects, implementing innovative design solutions that enhance user experiences and streamline interactions.